Today's book is Streetwise eCommerce. Written by Aliza Risdahl, this book is useful for anyone learning ecommerce.
Summary
This is the type of book that you will keep coming back to. Even now as I am writing this, I discovered a section about writing online press releases that I not noticed the first time I read it. Streetwise eCommerce covers (nearly) everything I can think of including the history of the internet, online marketing, website design, online selling, website maintenance, and even how to write online press releases :) .
One of my favorite parts of this book is the layout. This book includes easy-to-read lists, enjoyable boxes of extra information that standout, and a summary at the end of each chapter all in addition to the main writing. The lists and boxes of extra info are easy to read and aborb. The summaries (if you read them) help you to remember the main points of each chapter.
The only drawback that I can think of is that it does not recommend any books for additional reading.
Quick Facts
Title: Streetwise eCommerce
Author: Aliza Risdahl
Publisher: Adams Media Corp.
Target Audience: Anyone learning or doing ecommerce.
Topic Covered: Ecommerce, Internet History, Email, Marketing, Website Building,
My Rating: 7
Get This Book
You can get this book from the library or through my Amazon affiliate link below.
Book Review: Streetwise eCommerce
